• Book
    • Watercolor with Brush Pens
    • Watercolor Flowers Using Markers
    • Paint a Watercolor Galaxy Butterfly with Markers
    • Paint Watercolor Galaxy Bookmarks using Markers
    • Timelapse Video for Artists
  • Shop
  • Society6 Store
  • Blog
  • Portfolio
  • About
  • Contact
Menu

Brown Paper Bunny Studio

Art & Fashion Illustration
  • Book
  • Classes
    • Watercolor with Brush Pens
    • Watercolor Flowers Using Markers
    • Paint a Watercolor Galaxy Butterfly with Markers
    • Paint Watercolor Galaxy Bookmarks using Markers
    • Timelapse Video for Artists
  • Shop
  • Society6 Store
  • Blog
  • Portfolio
  • About
  • Contact
Get-Customers-On-Instagram

8 Ways to Fix Your Instagram Profile

October 9, 2016

The change in seasons always feels like a good time to look around and refresh the things in your life that may have become a little stale. Your online brand and social media presence is no exception. So this week I propose that we start an Instagram clean-up together. 

Why? Because you know what you do, what services you provide, what you stand for, and what your brand is all about - but is your Instagram profile really communicating that to new friends and fans that are seeing it for the first time? 

First, join our Facebook group so you can share your progress and results - then read through the checklist below and see where you might be going wrong. 

Join Facebook Group

Part 1: What’s in your bio?

Is my bio super relevant? 

  • You only get 150 characters, make every one of them count! 
  • Leave out that you are a mom, wife, mother, dog-lover and only put in what is really relevant to your brand. 

Is it clear what I do? 

  • Clear trumps clever every time.  
  • For example, instead of saying: ‘I make pretty things to brighten your world’ try: ‘I’m an illustrator, specializing in pattern, bright colors, and hand lettering.’ 

Do I have a strong call-to action? 

  • Always, always, always tell people what you want them to do next, and how they can reach you. 
  • With Instagram’s new business accounts you can add a contact button right on your profile, but it never hurts to tell people what to do either. You could say ‘Download your free _____’ and include a link to that specific page or opt-in on your website.  

Is my profile pic easy to see, relevant and professional? 

  • People like connecting with real human beings, so help them do that. 
  • The mistakes I see most often are pics that are too far away (especially when cropped into that tiny little Instagram circle on someone’s phone), pics with family or friends (this is all about you my dear), using pets or kids, or underexposed / poorly taken photos. If you don’t have a professionally-taken portrait at least make sure it has good lighting, a clear background, and is close enough that most of the frame is filled with your face!
Bad-Profile-Pics
Good-Profile-Pics

To download the rest of the checklist, enter your email below. 

Thank you!

Click here to download the checklist!

Also, check out my guide on how to spend less time on social media, but DOUBLE your results! I've been gaining 180 new followers a week on Instagram by following these tips. 

In Social Media Tips, Oct 2016, Free Downloads
← Inktober Day 7 + 8: Pattern + SunglassesInktober Update →

Subscribe

Sign up to receive social media tips, freebies, special promotions, and art tutorials!

Thank you!

Please click confirm in the email you were just sent!

Directory of Illustration Jessica Mack

Shop my work on Society6

Watercolor World Map by Jessica Mack of BrownPaperBunny

Follow on Instagram

For the 100 Days Project this year I’m keeping it super low pressure. I’ve got a very busy couple of months coming up and want to set myself up to be able to stick with it, while still making sure I do something creative every day. You ca

See my classes on Skillshare

Skillshare Classes by Jessica Mack

Popular Posts

Popular Posts
CRL-Horizontal-Laptop-Beige-Floral-Painting.jpg
Creative Retreat Live
Rainbow-Watercolor-Wreath-Using-Markers.JPG
Rainbow Wreath Tutorial
15 Ways to Journal by Jessica on BrownPaperBunny
15 Ways to Journal
Tombow Brush Pen Markers and Colored Pencils
Brown Paper Bunny

Privacy + Terms of Use

Shop

Watercolor with Markers Book

Classes

Art Tutorials

Art & Illustration Portfolio

About

Contact

Custom Book Print

Custom Book Mug

How to Paint Watercolor Flowers Using Markers

Free Fashion Croquis

Start an Art Journal

6 Easy Flowers to Draw with Tombow Markers

Make Your Own Watercolor Bookmarks